Corporate Branding Agency, Rebranding Services in USA

What is Corporate Branding? How it works?

Looking for expanding your brand and taking it to new horizons? Looking to revamp the existing image of your brand while maintaining the essence of what your brand stands for? This is where we step in! At Vowels, our team of brand strategists understand and analyze your brand and mould and modify it according to the new vision that you set out for the brand. We delve deep into an insightful process that begins with a current analysis of the brand, ending at a new, revised brand guideline for all future purposes.

The process of branding involves multiple points of communication of your brand with your customers. And each of these interactions gives you the opportunity to occupy a certain part of their mind-space.

Let’s uplift your brand for the better. Give us a call

Corporate Branding Consultancy

Discovery & Customer Mapping

Diagnose & Analyse
Stakeholder Alignment
Competitor analysis
Brand Archetype
Brand Attributes Workshop
Brand Architecture
User Persona
User Journey

Corporate Rebranding

Brand Audit
Brand Strategy
Logo Redesign
Communication Guidelines
Visuals Usage
Brand Collaterals

Brand Style Guide

Brand Look & Feel
Brand Character
Brand Image
Brand Personality
Brand Positioning
Brand Prism

CI Manual or Brand Guidelines

Brand Vocabulary
Word Cloud
Phrases
Verbal System
Brand Adjectives
Brand Adverbs

—Brand Audit

To revamp and redefine your brand, it is of utmost importance to get an understanding of where the brand currently stands in the market. Our researchers at Vowels study and analyze your brand- focusing on the current positioning, target audience, market segmentation, and brand values. This helps us devise a revised strategy which not only suits your new goal but also fits as a seamless progression from where the brand currently stands.

– We understand your market positioning upon research
– We analyze your perceived image in your audiences’ minds
– We research your brand personality and values
– We evaluate your strengths and weaknesses from a branding point of view

— Business Objectives

Upon a thorough understanding of the current positioning of your brand, we devise and strategize future objectives for the company. Working in tandem with your marketing team, we undergo a comprehensive and extensive discovery session where we establish a future for your brand and pave the way to lead to it. We cover all aspects of branding- starting from identifying the areas where a renewal is most needed, establishing a new personality, voice and look and feel, and carving a niche in the market with our revamped image.

– We curate discovery sessions which help us analyse the new direction you wish to take
– We use projection to analyse your brand’s renewed vision
– We set achievable and seamless future goals and objectives

—Brand Strategy

After ideating upon and setting your future objectives, our team of strategists curate a refreshed look and feel to your brand which translates into how your brand looks, and what it speaks. We work upon setting new guidelines, redesign the logo, and rebrand your brands’ image and persona. We add an element of renewed excitement to your brand so get us on board to check it out for yourself!

– We redesign your brands’ logo
– We set new brand guidelines as per the new goals
– We carve a new look and feel for your brand
– We set the new standard of logo usage

— Brand Guidelines

The final step is to establish a set of new guidelines that give a wholesome approach to your brand, working on the lines of the refreshed brand strategy that has been conceptualized. We curate a full-fledged Corporate Identity (CI) Manual which acts as an emotional tie that binds all the stakeholders together. We also set new templates in terms of the logos, rebranding designs, packaging changes, and more! Connect with us to check out for yourself!

– We devise and curate your CI Manual
– We set new design templates and establish their usage
– We revamp your packaging and other brand assets

FAQs About Corporate Rebranding

How do you successfully rebrand a company?

Starting with preliminary research, we figure out what direction would best suit your renewed goals. Post that, we deploy a variety of tools including redesigning your logo, revising the tone of voice and repackaging, to meet your requirements.

When should you consider rebranding a company?

In order to reach out to a wider pool of audience in case of introducing a change in your product, and to amplify the persona of your brand, it is advisable to rebrand your company in a manner that seems to be a subtle step ahead of what you already offer.

What is brand auditing?

Brand auditing gives an understanding of where the brand already stands in the market. It provides an in-depth picture of how the brand is perceived by the audience, making it possible for us to identify the plausible changes that should be introduced as an attempt to rebrand.

How do you define future objectives?

Upon brand auditing, future goals and objectives are devised, keeping in mind the way forward that must be conceptualised for a refreshed approach to the brand. Future objectives are used to set a path for a new brand strategy which works in tandem with your marketing goals.

What all is covered in the new brand guideline?

The new brand guideline acts as a bible for the brand through all its future marketing and branding endeavours. It sets rules in place which allow consistent and well defined tonality which resonates with the revised brand strategy.

Is it okay to change your logo?

Logo changes are advised as per the goals which are required to be met as per the revised brand strategy. Considering how a logo is the face of your brand, our team of analysts and strategy carefully decide whether the logo should be revised or not.

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Branding and Rebranding Agency for Your Business