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Brand Building & Strategy Agency

Vowels helps you create & revitalize your brand by building a consistent communication for your customers for them to love you.

What is brand strategy? How it works?

As our area of expertise, we excel in providing brand consultancy through a strategic approach that aims at grabbing a mind share while creating a unique personality for the brand. Our three-fold focus is on curating a unique brand strategy, establishing a well-defined brand identity, and setting a well-rounded brand design.

The process of branding involves multiple points of communication of your brand with your customers. And each of these interactions gives you the opportunity to occupy a certain part of their mind-space.

Let’s create a brand strategy that resonates with your customers. Give us a call

Brand Strategy Elements

Discovery & Customer Mapping

  • Diagnose & Analyse
  • Stakeholder Alignment
  • Competitor Analysis
  • Brand Archetype
  • Brand Attributes Workshop
  • Brand Architecture
  • User Persona
  • User Journey

Brand Story & Purpose

  • Brand Emotion
  • Brand Values
  • Brand Promise
  • Brand Purpose
  • Brand Philosophy
  • Brand Mindset

Brand Personality & Image

  • Brand Look & Feel
  • Brand Character
  • Brand Image
  • Brand Personality
  • Brand Positioning
  • Brand Prism

Brand Voice & Tone

  • Brand Vocabulary
  • Word Cloud
  • Phrases
  • Verbal System
  • Brand Adjectives
  • Brand Adverbs
Discovery & Customer Mapping

—Discovery & Customer Mapping

We master the art of bridging the gap when it comes to identifying, understanding, and analyzing your customer. Upon a thorough process which we regard as discovery, our team of specialists work closely with you to gather an in-depth understanding of your brand’s archetype and architecture. We delve through a detailed process of diagnosing and analyzing posts in which we align stakeholders. We also help you identify your primary and secondary customers while establishing their personality along their user journey. Excited to know how this works? Connect with us!

– We craft user persona for your brand
– Identify the primary and secondary customer for you
– Understand the traits and personalities of your audience
– We roadmap your customer’s journey

See some of our work here
Brand Story & Purpose

—Brand Story & Purpose

Creating an exciting and seamless evolution, we stitch together the emotions and philosophies your brand would want to relay. We lend it a past and a future, devising a brand story that resonates with all. We are the magic wand you need, to steer your brand from confusion and clutter to moving towards a well-established story that is here to stay.

– We curate a list of brand emotions
– We define a set of brand values for you
– Strategise & develop a brand philosophy from the very first go
– Establishing a brand promise which resonates with your audience

— Brand Personality & Image

Your brand is much more than what it has to offer. It is a name in itself- a name with a back story, a name with an aspiring future, and a name that comes with an identity and personality. This is exactly what our team at Vowels works towards. We give a well-rounded look and feel to your brand, helping it shine out as the best among the crowd. We develop its character and persona, positioning it as something that is here to make a difference in the market!

– We curate a well-defined look and feel for your brand
– We establish your brand’s character and image
– Upon detailed research, we position your brand in the best way possible
– We curate a brand identity and personality for you

Brand Personality & Image
Brand Voice & Tone

—Brand Voice & Tone

Playful or mature? Quirky or sophisticated? Whatever you dream of your brand’s voice to be like, we bring it to life! We articulate the way your brand reaches out to its audience, relaying a bit of its personality, one word at a time. We curate a tonality that sets the tone for your brand to communicate in, with a set of vocabulary that is tailor-made for the brand. Our team of word masters establishes a set of guidelines and verbal systems that add character to your brand through its voice.

– We set communication guidelines for you
– Develop a tone of voice for the brand
– Craft a verbal system that sets of how you interact with your audience
– Define its vocabulary- the do’s and dont's, the important phrases

FAQs About Brand Building

An essential part of your brand, the logo is a symbol that represents the brand. While it may be regarded as the face of the brand, there are many other elements which comprise your brand.

Your brand is an amalgamation of the name it carries, the product or service it offers, and the feeling it evokes in your audiences’ mind when they think of you. It is a mix of both, tangible as well as intangible deliverables and feelings.

An ever-evolving process, brand building occurs with the inception of your brand. It is regarded highly as it gives a linear and progressive direction to your brand.

If expanding your name, resonating with your customers, cutting an edge in the market and amplifying your brand image is on your mind, then you should most definitely be investing in brand strategy!

Yes, rebranding is what you’re looking for! Here, we partner with you to give your existing brand a fresh and renewed look and feel- in terms of a visual and verbal language, refined brand personality, positioning and more.

Branding helps you create a memorable impression that sets you apart from your competition. It enhances brand loyalty by creating a unique tribe of your customers, thereby positively impacting sales.

A completely unique and differentiated process, the time taken to conceptualise a brand strategy varies from one brand to another. It ideally depends on the scope of work and the facets that you want to cover while devising your brand strategy.

At Vowels, we take a unique approach where we work from scratch to know your brand and build its strategy. Additionally, we build a stylescape which becomes your brand guide in terms of design, tone and visuals.

Depending on the parameters that you wish to cover, we design a brand strategy and stylescaping in accordance to your budget and goals. Again, this varies from brand to brand and project to project.

Talk to us on Hello@vowels.ae
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VOWELS in United States of America

Vowels is an independent strategy and creative brand building consultancy agency catering to a multitude of clients spread across all the major cities (New York, California, Los Angeles, New Jersey) in USA. Our multi-skilled teams comprise of experts who work together across time zones, flawlessly collaborating with our clients for all things branding.

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