Branding strategy is one of the most crucial elements of a company’s marketing plan. Besides branding, it helps create successful, cohesive communication with the audience.
To create this communication, the company uses tools like Brand kits, which contain all the details of publicly representing a brand.
This article will explain what a brand kit is, why it’s important for a business and how it differs from brand guidelines.
Let’s begin with the fundamentals!
1. Brand Kit
A brand kit is a tool that outlines your brand’s guidelines and explains how it should be applied holistically to the general public to preserve brand coherence.
It contains important visual assets like logos, color schemes, typographic styles, and details on how to utilize them.
It aids in expressing the identity of your business to stakeholders, branding consultancies, and workers.
A brand kit can be a lifeline for an agency or designer because it clarifies and unambiguously connects the design to the brand’s vision. In other words, it lets the audience see design concepts and quickly comprehend what the brand is all about.
2. Brand Kit Vs Brand Guidelines?
Even though maintaining consistency in design and language is a core tenet of brand guidelines and a brand identity kit, they are still different in many ways.
Brand guidelines are principles, directions, and specifications that specify how the brand should communicate in written, visual, or aural mediums. On the other hand, the brand kits focus on the visual aspects of the brand.
3. Top Reasons for getting a Brand Kit?
Now that the fundamentals are understood, the next important issue is why you should get a brand kit. Brand identity is created through consistency. Discrepancies are normal when freelancers, branding agencies, internal departments, and many such parties utilize the brand in communications and content without any guiding principle. A brand identification kit may provide these individuals and organizations with the resources they need to represent your brand in a unified manner.
Here are a few additional reasons why having a brand kit is essential.
- Encourages Recognition: If you are making multiple promotional and branding materials based on this kit, then this will help your customers readily identify your brand. It also makes the audience feel more at ease while acquiring your items or services.
- Assisting Brands in becoming Competitive: How can you stand out in a world that is brimming with information and overcrowded with brands? In such a competitive environment, a good branding kit boosts your brand’s image and helps your company stand out.
- Enhances Communication Marketing: It is a crucial component of every organization. A brand kit is essential for brand identity. You can also send the kit to internal teams, external stakeholders, and advocacy partners in a tidy, compact bundle.
- Aids in Achieving new Business: The branding kit offers you the ideal chance to attract new customers by providing everyone with the same wonderful experience. As the branding kit helps in cohesiveness, this can create positive word of mouth and increase traffic or sales.
- An “Identity Kit” Is A Branding Kit: Brand Identity ensures that your brand image and messaging stay visible in translation as your company expands. A brand kit develops a recognizable, consistent brand identity.
4. What Goes into a Brand Kit?
Every brand starts with a vision and logo. In this stage, all the components are combined, and experimenting starts.
Thus, the brand kit’s narrative is created, which includes your company’s logo and wordmark variations, such as vertical, horizontal and tagline versions. Designers use these directions and information to avoid space during interpretation and safeguard against inaccurate colors, pixelation, and alterations.
Logo and Color
While the logo becomes the business’s icon, color serves as an unsaid backdrop against which the brand image is developed.
Instead of using common phrases like “red” and “sky blue,” pick a CMYK, RGB, and PMS shade code in your brand kit. However, your brand identification kit must include shades that identify your brand. Include your brand’s fundamental hues and secondary and tertiary colors that enhance your basic pigment palette. Finally, be explicit and offer instructions on when to utilize certain colors and palette combinations. A well-balanced blend helps the customer to see your brand more clearly.
Typography and Creativity
The usefulness of a font is its beauty. No one benefits from prettiness without comprehensibility. The typefaces, as well as their thickness, curves and size, should express your brand’s identity.
Consider all circumstances and scenarios for a brand kit to establish type treatment recommendations for size, hierarchy, and font weight.
For ads and sales material, stringent typographic guidelines are essential. The idea is to strike a balance between creatives and marketers.
5. Work With Vowels
If you’re looking to launch a new business or rebrand an existing one, it’s high time to get a branding kit that can tell your notion to your audience. We at Vowels are experts in creating branding kits that could also describe your vision and guide your audience.
To attract consumers and inspire them with an aesthetic concept, we brought an innovative branding initiative for Big Roles. We created an impactful effort with our creative branding work.
Branding, UI/UX Design, Brand Revamp
Conducted extensive research to outline a branding kit that can create a human-level connection on every platform.
Q. What to include in a branding kit?
Ans. These are some examples –
- The company logo
- Branding assets
- Color palette scheme
- Your contact information.
Q. Describe the purpose of the Brand Kit.
Ans. A brand kit is a concise, easy-to-digest introduction to your company’s visual identity. It’s a quick and accessible pathway for knowing your brand’s logos, colors, typefaces, and messaging. Brand kits are often sent as downloadable PDFs or printed papers.
Q. What are the Steps to create a brand story?
Ans. These are some steps –
- Incorporate personality. Brand tales should include the brand character and the content personality.
- Keep Your Story Short.
- Concentrate on why your brand exists.
- Make connections with your customers.
- Remember that customers buy your story, not just your products.
- Persuade Others to Tell Your Story.