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Brand Identity Design & Logo Design Company

We use the power of Storytelling to design authentic and unique Logos that develop an impactful Brand Identity. This helps for Corporates and Startups to stand out and create magic.

What is Logo Design? How to design a logo?

Developing a strong brand is critical for every business. Among several aspects of a brand identity, the logo is often at the center of a successful Brand Strategy. A logo represents the company's face and effectively personifies the vision and voice. A well-strategized and creatively designed logo is a persuasive approach to enhance your firm's credibility and communicate your brand's values and beliefs for an enduring impact on your customers.

Start your journey to create a successfull Logo. Call Us

What qualities should you be looking for in a logo? A logo needs to Identify, be memorable and unique. That’s it! The key steps in the logo design process include Scope and Planning, Logo Conceptualisation, and Style Guide Delivery.

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Logo Design Process:

Scope and Planning

  • Discovery Workshop
  • Stakeholder Alignment
  • Business Objectives
  • Brand Architecture
  • Brand Manifesto

Logo Designing Activity

  • Logo Concepts
  • Symbol & Wordmark Design
  • Branding Elements
  • Color Pallette
  • Typography

Style Guide Delivery

  • Logo Rules
  • Font Usage
  • Color Usage
  • Patterns & Illustrations
  • Brand Collaterals
Conceptualisation

— Scope and Planning:

This Logo Creation step focuses on two main goals:

  1. Understand client vision and business objectives
  2. Define the project parameters

The design team will learn about the company, its brand strategy, and personality during the second crucial discussion either through online or offline meetings. The findings are then summarized in a creative brief, allowing the design team to affirm that they understand your business. It could include things like:

– Descriptions of services or products
– Vision and Mission of your Brand / Startup / Company
– Core Philosophy
– Target Audience / Persona Creation
– Competition Mapping

— Logo Conceptualisation:

To ace the first step of brand building and recognition, our best creative logo designers curate a stylistic element with captivating colors and fonts to pan out a well-defined journey of your brand's ideology. We make sure that our logos and illustrations demonstrate the story behind your brand.

– We start by creating mood boards to show the source of inspiration
– The Logo Design Ideas are shown through Stylescapes ( full illustration of Brand Identity)
– Based on Feedback, Iterations are made for final presentation
– Logo grows on the client and is mutually approved. Hurray !!

Stylescaping
Style Guide

— Style Guide:

Once we have gathered all your brand's visual and verbal elements, we design a precise and distinct Logo style guide. With this brand book, we aim to showcase the following -

– The do's and don'ts of the final Logo Design
– The visual and verbal elements complementary to the Identity
– Few Examples of logo placement on Corporate Collaterals like Stationery, Letterheads, etc.
– All source files are delivered in relevant formats like PNG, PSD, AI

FAQs About Logo Design

It depends on a variety of factors such as the scope of work for your project, the deliverables and the strategy that our team implements before we get down to designing your logo!

The process we deploy for designing and conceptualising logos is derived out of a full-fledged strategic approach wherein we use brand segmentation, positioning, personality and other factors to arrive at a logo.

Depending on the specifications and the deliverables, our team gets back to you with a feasible timeline for strategising and logo designing.

It is a case to case and brand to brand decision which our internal team, in tandem with your marketing team derives at, after proper market research and analysis. We advise slight logo changes so that the audience can still resonate with the brand, rather than completely changing the look and feel of it!

Each project of logo designing is a unique process that requires a different and customized approach. Upon working out a proper strategy, we design logos that may be studio-designed or hand-drawn, depending on what suits the brand.

Yes, logo is essentially an emblem which emerges once a thorough strategy for the brand is in place. We, at Vowels, take a step by step approach which helps us design a suitable and unique logo for your brand.

In order to design an apt and fitting logo, our team of strategists analyze and understand your brand. We decipher and decode its persona and image, and then design a logo that fits as a suitable face for your brand.

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VOWELS in United States of America

Vowels is an independent brand identity and logo design consultancy agency catering to a multitude of clients spread across all the major cities (New York, California, Los Angeles, New Jersey) in USA. Our multi-skilled teams comprise of experts who work together across time zones, flawlessly collaborating with our clients for all things branding.

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