An online webpage always wants more traffic to its site. However, it can be challenging if any brand fails to have a user-friendly web design. Always create a site that is easily accessible to anyone, including those with disabilities. Luckily, several sources, techniques, and tips are available that assist in designing a complete webpage.
If a brand is running a website, it should be alerted to cater to the disabled community as well. This will be illegal as per civil rights if discrimination against impairments occurs. However, legal restrictions are not the only reason to make an accessible website a priority. Developing a user-friendly website is a strategy to prove brand morals and principles. Therefore, designing an accessible site can be more attractive and unique overall. It can even increase the user experience for the site’s audience.
There are numerous methods of creating a site that is easier to handle. Add captions to photos, offer subtitles for audio or video information, and use simple vocabulary. This also involves ethics and values that web developers, designers, and site owners can apply when building and running a site.
Designing a user-friendly website is simple and takes time. With a few quick measures, a brand or company can boost the accessibility of its website. This blog discusses all the necessary information for designing a high-quality webpage. So, let us begin with:
Use Clear and Concise Language
A key point of web accessibility is using clear and concise language. It guides the visitors to understand the content better. The blog should be written in such a way that it demonstrates the brand’s identity. Eliminate unclear and primary headings such as “More Information” as they do not give sufficient details to the users. However, use titles like “What is web accessibility?” or “How to test your website for accessibility issues. This highlights the main point or query for each segment. Another critical point is to make content brief and crisp yet interesting for viewers.
Audiences and search engines like Google usually use keywords and phrases to search for any content. Doing this will assist the viewers in searching for relevance in range and can help in boosting SEO. Furthermore, avoid cliched keywords as it makes titles look false and deceptive. Add unique keywords and phrases in your tags and ensure they match the objective and context of the site.
Use High-contrast Colors
It is necessary to select satisfactory background and foreground colors for the site. However, make sure that the contrast is attractive and easily readable. The audience will be unable to understand the text if the site uses low-contrast colors. Using a contrast ratio of 3:1 is suggested only in case the text is large and exceeds 18pt. Font size or 14pt. Font size in bold. It is stated that the color contrast technique should be a 4.5:1 ratio between foreground and background content. But this approach is not applicable if:
- The content is brief and complex.
- The content is aesthetic.
- Has the content in Logo or Wordmark
Instead, you can try:
- Write a regular text in a suitable color contrast (at least 4.5:1 ratio).
- In the case of large text, a color contrast of 3:1 should be applied.
- Black text on a white background is mainly preferred.
- The best color contrast can be warm and cold colors.
- Always search for correct color contrast combinations by using color palettes. Vowels offers users unique kinds of tints, tones, and shades pallets.
Use Alt Text for Images and Videos
According to research, almost 55% of websites do not use alt text. Avoiding ALT text is a big mistake because alt text is beneficial for impaired users. It summarizes the image or video, making it easy for them to understand the idea.
Another feature of alt text is that it shows the text if the image fails to load. This feature aims to inform the readers what the image is about. Alt text also guides SEO by assisting search engines like Google to know the content of images and videos.
- Keep it short and crisp: Alt text should be simple and quick to make it readable.
- Be clear and concise: Use easy words that are clear to everyone.
- Include Keywords: Add unique keywords but make sure to use them sparingly.
- Use alt text for the “search” and “apply” buttons.
- Add subtitles and captions for Audio and Video Content.
Moreover, in videos, add subtitles, scripts, and captions to make the content easy to understand for those who have hearing problems or do not know a specific language. Hence, it is the most accessible approach to understanding complex sound or video content.
Daamudi: Fashion Brand for Furniture
Web Designing and Development Services: The famous Dubai-based Fashion Brand for furniture wanted to boost its digital presence in the market. For this, Vowels decided to transform their site and make it user-friendly and aesthetic. We updated their content with simple grammar and used vibrant colors, making it easier for readers to understand. We also added ALT text and captions for pictures and videos. These actions improve their digital presence, increase high-quality user experience, and eventually lead to positive feedback, proving Daamudi’s devotion to acceptance and accessibility in the market.
Work with Vowels
Advancements in web accessibility help raise site traffic and significantly assist people with disabilities in searching for their content. With guidance from Vowels, any website can be designed to be easily accessible. Our devoted team is always ready to ensure the website is visible to everyone and gives the audience a fantastic UI/UX experience.
FAQs
1. What is Website accessibility?
Developing a user-friendly website that is friendly to disabled audiences is called an accessible website. Apart from helping disabled people, it guides other groups as well. For example, it helps those who use smartphones or face network issues, etc.
2. What is the contribution of accessibility in our society?
Accessibility helps people with disabilities to participate in our society actively. Higher education institutions, learning platforms, information-giving, or experience-delivering websites are expected to opt for this as a compulsion.
3. What is accessibility web design?
Any website that is designed and developed specifically to assist disabled people in mind is called an accessible web design. Designers and developers use tools to create outstanding ideas that provide comfort and inclusivity for everyone.
