With more and more companies getting serious with their presence online and offline, a well-planned logo plays a key role to secure a business advantage while capturing the consumers’ attention and represent the values of the brand at the first sight. A good logo is more than just about the business – it represents the culture and values that the company stands for.
Coming up with a logo that “feels right” and also hits the mark online can be a stressful process as it is unique and personal to the brand. There is pressure to create a logo that can be recognized easily and becomes familiar among the audience. Concluding the right logo may require expertise, experience, and time. As much as it might seem ambiguous and random, there are certain concepts that the logo designing professionals follow through to create a creative logo. But what are these concepts?
This article unveils the basic concepts of logo designing that are practiced by most logo professionals and designers to create an effective logo for businesses that is geared to stand out and meet the expectations of the business and the audience as well. These concepts provide tips and framework which makes the process of logo designing much more stable and conclusive.
While it is essential to be creative and unique with the logo designing process, it is important to be clear on what makes a logo successful.
1. Brand identity
The logo is an icon of the brand that conveys its identity and culture. Enlist the values and values that the brand abides by. Make sure that you also consider the audience that the brand strives to serve. It will help you determine if the logo design and color would appeal to them. Keep in mind that the business reciprocates to the values of the audience so if you are not clear about the brand values, consider the values of the audience.
While you design the logo, consider other materials and make sure that it is relative to the brand identity.
Creating logo plan thoughts is an energizing cycle regardless, as your excitement is at its most grounded, and the potential outcomes are boundless. During this time, the more thoughts you can think of, the better – yet how would you realize when to stop? Where do you take a stand? Set yourself a decent authoritative cutoff time, and a lot of clear objectives.
2. Simple
It is known that things are quite understandable if they are simple. Less is more when it comes to designing. Simple designs are easy to remember, relate to, and aesthetically pleasing. Complicating the logo design can make it noisy, unrelatable and might knock off many prospects and existing customers. Simple logo designs are also easier to use on different mediums and also are evergreen.
3. Evergreen
The logo can be framed in different formats and sizes. It is important to look into different backgrounds and color schemes to make sure it is relevant in different backgrounds. The logo needs to be clear irrespective of the size of the logo – from letterhead to billboard. There should be no distortion or the design getting clumsy in different sizes.
4. Color scheme
Colour is an interesting visual concept. It triggers and reflects emotions. Different colors have different emotions and characteristics. Many designers avoid colors to make them more versatile and adaptable. Using black and white can simplify the process but again, it needs to appeal to the audience. It is also known that the most effective logos don’t have more than three colors.
5. Font
The last aspect of the logo is the format of the text. Choosing the right font and size can make a huge difference in the impact of the logo. Check which fonts are relatable to the brand and bring out the concept. Pair different fonts for a unique impact.
You will be surprised how these different elements can create a lasting impact difference in the branding and how the logo represents the brand. By focusing on these elements, it becomes easier for the brand to recognize the red flags and make changes accordingly.
Set aside some effort to chase around on logo sites and look at patterns on office sites – however, ensure that you never duplicate what’s as of now out there. Get motivated by what you see, and know about what’s new in the realm of marking – however consistently mean to introduce logo plan thoughts that are not quite the same as the opposition, yet additionally straightforward and ageless.
Conclusion
These concepts and ideas ensure that the branding is carried seriously and on the right track. Even though these are not definite rules to adhere to, these are the modern concepts that most successful logos have in common. Considering these concepts increases the likelihood of a quality logo and guides you through the designing process and looks into the red flags of every concept to make sure that it is well oriented to mark in the marketing campaigns as well.
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As you can already tell, logo designing is quite a complex task. It sure does require a team of professionals or at least a well-experienced logo designer who can identify the values of the business accurately and create a well-planned logo that backs all these stated concepts.
In case if you are wondering to do it all by yourself, the process can get overwhelming and might lack uniqueness and creativity. Getting done from a professional with years of experience will help you come up with a quality design that relates to the brand and is a valuable asset.
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