Content forms the basis of every communication and every interaction that takes place around the world. A good piece of content is the only way people know about your brand. People read content because they have an inherent need to learn and to communicate. Every piece of content is read for a different purpose, people read the newspaper to remain updated. They read blogs to understand different perspectives. They read Emails to gain information. They read content across social media for engagement or entertainment.
Know your Ws. It is important to understand the What, Why, When, Where and Who of the business before creating any content.
Before any content is written, it is important to understand the personality of the industry that your brand belongs to.
Your brand must have a tonality. Just like people, brands have personalities and these must be established beforehand.
Identify your audience, for each piece of your content and know them well. Create personas of your audience to understand them better.
Every platform has a unique need, identify that and write your content accordingly. Know what is required and what can be omitted.